DOPE COUTURE – the best of luxury and street culture.
The DOPE fashion label is inspired from both luxury lifestyle and street culture and have built a unique following that includes tastemakers and music icons alike. The DOPE lettering, the good quality and the coziness of the clothing are reasons enough for various rappers to rock the apparel. P. Diddy, Jay-Z, Big Sean, Mike Posner, Wale, Talib Kweli, Mac Miller, Kendrick Lamar and Kid Ink to name a few, are regularly seen in DOPE clothing. So one thing is clear: DOPE is one of the most popular lifestyle labels in the Hip-Hop scene.
DOPE COUTURE was founded in 2007 by Matt Fields, his sales manager Edan Boukai and his graphic designers Chris Mart and Mike Schmidt. Self-proclaimed as the Bougie Crew, these founding members embodied DOPE's progressive style, good balanced mixture of fashion and quality, and is a growing presence in the streetwear industry.
The brand's initial lines and boutique built a community of likeminded individuals that saw DOPE as more than just a brand, but as a lifestyle. With an extended line now including accessories, cut and sew, and snapbacks, DOPE set out to build a flagship boutique on the iconic Fairfax Avenue in Los Angeles and to extend the reach of the Bougie Crew.
Today, the Fairfax location has become a streetwear staple filled with DOPE’s latest pieces including beanies, pullovers, and intricate cut & sew. Featured in international publications and music videos, and selling at accounts across the globe, including our own Duke & Duchess Apparel, DOPE is taking the Bougie Crew worldwide.
Check out our current collection of DOPE and don't forget to Like our Facebook Page for brand updates and new arrivals.